Set the standard
When your team is misaligned, there is always an opportunity to improve their communication. However, the process has seemingly endless options that are always changing in priority.
Aligning GTM team communication can be dramatically simpler, and TerraLoop shows how to do it.
System for consulting
TerraLoop blends timeless thinking with next-generation techniques. These insights have been sourced from a decade of experience, particularly during work in Silicon Valley alongside dozens of executives, hundreds of founders, and thousands of subject-matter experts. They have become crystalized and collectively collate into TerraLoop's proprietary system that serves clients daily.
We consult your team for 3, 6, or 12 months based on your team's current needs.
Services
[1] Pre-revenue: First 3 months
When?: Pre-revenue messages are disconnected from loyalty programs (e.g. re-sell, up-sell, etc.).
Ask your team: “Can your team optimize OKRs’ content, and report progress in managers’ monthly meetings and specialists’ weekly meetings?”
Why?: Gain consistently more recognition and recommendations with messaging that is embedded into your team's communication daily.
[2] Post-revenue: Next 3 months
When?: Brand is unrecognized and unrecommended enough on its channels, new brand messages do not fit contents’ workflow, and/or new brand messages do not fit GTM roles.
Ask your team: "Can we align on the mission habitually and daily with messaging that reinforces it across our channels?"
Why?: Easier team training and market recall for all leads. Team has 1 clear focus to limit overlap and distraction. Team knows what to say individually and collectively.
When?: Distractions are overwhelming or growing out of control. Team needs to promote with a narrower scope to accel market traction while documenting discussions that scale.
Ask your team: “Has your startup sold to over 50% of a niche market that makes your startup profitable while acquiring most of its leads through word-of-mouth?”
Why?: Improve team onboarding, reduce training costs, and integrate pre- and post-revenue branding so the GTM team cohesively communicates at each level with each niche. This consistency cultivates trust with all stakeholders.
[3] Delegation: Next 6 months
Services
[1] Flywheel for Starting Teams
For who?: Founder-led teams with startups promoting to Beta users and/or big buyers.
When?: Willing, yet unable, to limit team's needless questions and distractions from tasks.
Ask your team: “Can your entire team concisely explain both their individual responsibilities and how they collectively contribute to the mission in their daily work?”
Why?: Most time is wasted when teams are confused and work on what does not contribute to the desired output. Scaling with these issues compounds your hidden costs. We work to reveal, resolve, and reduce them systematically.
[2] Flywheel for Small Teams
For who?: Founder-only teams with startups in pre-launch or early post-launch stage.
When?: Willing, yet unable, to acquire initial paid accounts, grow retention, or work without conflict.
Ask your team: "Can we align on the vision, mission, offering, and its initial account acquisition plan without having to all agree?"
Why?: Your startup's success hinges on getting along with teammates and forging a plan that gets it launched. Knowing how to communicate in ways that reinforce constructive ideas with a system that becomes intrinsically habitual is vital.
For who?: Founder-led teams with big-budget buyers and potential for a mainstream market.
When?: Willing, yet unable, to locate a series of niches that create consistent growth.
Ask your team: “Has your startup sold to over 50% of a niche market that makes your startup profitable while acquiring most of its leads through word-of-mouth?”
Why?: Mainstream market entry will not be possible until initial niche markets enable your startup to create a whole offering that satisfies their vital concentric uses. We will define and refine the flywheel needed for your team to achieve this.
[3] Flywheel for Market Fit
[4] Flywheel for Systematic Teams
For who?: Executive-led, complex companies that acquired substantial part of a mainstream market.
When?: Willing, yet unable, to partly remove yourself from daily operations without disrupting it.
Ask your team: “Can your GTM team use the company's system to sustainably operate and improve it without your executive GTM team being involved in it for 1 month?”
Why?: Sustaining, selling, or sailing on your successes requires a system that teams use without hesitation and hindrance from oversight. We work through this to make your flywheel a daily reality that becomes culturally imbued.
"CJ did a fantastic job explaining this incredible method. CJ’s explanation was clear and easy to follow, allowing us to grasp the concepts effectively. It was truly inspiring!"
Fabricio R.
Technical Manager, BRB
