54

Participants have been trained

On route to align teams' intent

9

Participants' countries of origin

Key causes of misalignment

GTM (aka Go-to-Market) teams will confront endless emotions to many metrics to tricky tools to moving markets, meaning miscommunication occurs often and causes organizations' irrelevance.

Miscommunication confuses teams. Confusion escalates into chaos. Chaos slows, and then stops, market growth. Test your team's communication, as it relates to their work, with 3 questions:

1. Is your mission known by every teammate?

2. Is it fulfilled measurably by them daily?

3. Does their work re-align with it in real time?

Indecision to acceleration

Indecision increases frustration and conflict across teams. Ultimately, it delays results.

When thoughtful decisions are finished faster, it means your team's communication is aligned. It accels them. To accel is to displace competitors at an increasingly fast rate. Sustaining that pace is the difference between thriving or declining marketshare. One of the most trusted options by market pioneers and global executives to enable this is by designing and aligning a flywheel.

Flywheel's purpose

Flywheels quickly show top priorities across your organization while letting each teammate see how they contribute to the mission as a whole.

Visually, a flywheel is a circular series of key activities for your organization that reinforce your team’s ongoing effort. By using it, the intent is to reach breakaway success in your chosen market.

Each achieved key activity starts its next one. The series repeats as it gains momentum. It is a system your team optimizes daily. Design it by working through hundreds of factors with endless combinations to find your best-fit route.

Expand Across Your Market

Entering a market takes courage. You begin unknown and work to become the preferred choice for more people. If not, your team's benchmarks will underperform, affecting them emotionally (being your culture) and economically (with less resources). It lowers belief in the ability to progress.

A growth-mindset avoids that. To enter and expand across your market requires believing it is possible by first growing mindshare. The Diffusion of Innovation model (above) visualizes it.

Expanding across your market requires knowing which of the 5 distinct audiences you are promoting to and will promote to next. They include (from left to right) your enthusiasts, visionaries, pragmatists, conservatives, and naysayers. Collectively, they represent the total addressable market per offering.

Engaging each audience requires patience and persistence. Our team guides how to enable that.

Ready to move beyond misalignment?