Built on basics
Trust and commitment to excellence are vital. Timeless values like these guide our work with each GTM team we engage with. They connect and inspire us to contribute what lasts beyond us. When building on basics, distractions melt away to reveal underlying levers that compel our market and broader society to act.
Drive and pursuit
Fulfilling your mission requires believing it is possible and emboldening your team to act. For us, it is about transforming obstacles into opportunities.
We embrace obstacles, persist, learn from your input, and push through until our collective team completes each set of objectives and key results.
Despite its multi-decade existence, the "flywheel" (how ideas get circularly reinforced) is currently unknown by most professionals. TerraLoop's founder, CJ, has begun changing that trend at events by guiding professionals from across the world to write their high-level drafts.
Mini case studies
Client case studies
[1] Prep
Sample case studies:
Plug and Play + JETRO (shown here): The Japanese government selected the top 30 startups from Japan to refine their business models in Los Angeles at one of Plug and Play's accelerator locations. Of the 30, the top 5 were selected and, amongst those, I trained the founders on how to shape their flywheel. Eric (pictured here) was a noteworthy participant who worked through TerraLoop's 12 exercises on the provided worksheet as we shaped a flywheel over 3 intensive days for his team of 10 back in Japan. We revealed strengths and opportunities, resulting in a clear framework for him to return home with.
BootUp World: BootUp, a Silicon Valley startup incubator, wanted to create an innovation program. CJ worked to shape it with the dozen members across the team by documenting the process to create and promote their pitch events and venture studio. Refining and replicating the process led to 100s of founders participating in, and many graduating from, BootUp's pitch events and bootcamps over year one.
[2] Test
[3] Grow [1 of 2]
Sample case studies:
BoardUp (shown here): CJ co-launched the world's first patented foldable longboard. With the team, we narrowed the launch geographically to adjacent cities in Silicon Valley and online to skateboard-only communities. Within 7 months, visibility went from 20 people to 3,500,000 and led to selling BoardUp's longboards online in 15 countries with reviews on social media of 99% approval.
Chatfully: CJ co-founded and collectively self-funded this unified chat platform to profitability with a handful of teammates. After Beta launch, we acquired 3+ new accounts daily for 17+ months spanning 75+ countries nearly on auto-pilot at $0 CAC with 80%+ paid retention via affiliates.
Sample case studies:
Hacker Dojo (shown here): Startup founders united to learn how to build their dream team, such as learning the 4 principles to practice as they become more constructive and understanding of their fellow teammates. Everyone filled-in worksheets throughout to personally assess what worked, what could be improved, and gain input from others on how to systematize their communication after.
MotoMate: MotoMate created one of California's first on-demand and on-site waterless car washes for businesses. We launched and adjusted a process that made the process repeatable per client site, which resulted in over $10,000 generated in the first 30 days.
Focusing on the objective while demonstrating this for clients is vital, and has been achieved for startups to multi-national enterprises. Each client's distinct objectives are arranged based on the provided service.
Sample case studies:
BRB (shown here): BRB (a government-backed Brazilian bank) shared that its rapid growth was facing some headwinds. To supplement their innovation team's diligent and integrated approach to digitizing their business, CJ provided an intensive afternoon workshop with their executive innovation team to educate them on the flywheel and its potential application to their distinct business lines. Upon following up, CJ was informed by various members that they continued referencing his insights in their weekly meetings as they think through how to better engage their millions of members.
Idea to IPO: Meetup group on Meetup.com. CJ joined when it had 7,000 members and proceeded to refine and replicate its processes by co-hosting 160 of its startup events between 2014 to 2020. It grew the group 3x in size to 21,000 members as the 3rd largest startup group in Silicon Valley.
[3] Grow [2 of 2]
Client case studies
[1] Flywheel for Starting Teams
Sample case studies:
Plug and Play + JETRO (shown here): The Japanese government selected the top 30 startups from Japan to refine their business models in Los Angeles at one of Plug and Play's accelerator locations. Of the 30, the top 5 were selected and, amongst those, I trained the founders on how to shape their flywheel. Eric (pictured here) was a noteworthy participant who worked through TerraLoop's 12 exercises on the provided worksheet as we shaped a flywheel over 3 intensive days for his team of 10 back in Japan. We revealed strengths and opportunities, resulting in a clear framework for him to return home with.
BootUp Ventures: BootUp, a Silicon Valley startup incubator, wanted to create an innovation program. CJ worked to shape it with the dozen members across the team by documenting the process to create and promote their pitch events and venture studio. By refining and replicating the processes, it led to 100s of founders participating in, and many graduating from, BootUp's pitch events and bootcamps over year one.
[2] Flywheel for Small Teams
[3] Flywheel for Market Fit
Sample case studies:
BoardUp (shown here): CJ co-launched the world's first patented foldable longboard. With the team, we narrowed the launch geographically to adjacent cities in Silicon Valley and online to skateboard-only communities. Within 7 months, visibility went from 20 people to 3,500,000 and led to selling BoardUp's longboards online in 15 countries with reviews on social media of 99% approval.
Chatfully: CJ co-founded and collectively self-funded this unified chat platform to profitability with a handful of teammates. After Beta launch, we acquired 3+ new accounts daily for 17+ months spanning 75+ countries nearly on auto-pilot at $0 CAC with 80%+ paid retention via affiliates.
Sample case studies:
Hacker Dojo (shown here): Startup founders united to learn how to build their dream team, such as learning the 4 principles to practice as they become more constructive and understanding of their fellow teammates. Everyone filled-in worksheets throughout to personally assess what worked, what could be improved, and gain input from others on how to systematize their communication after.
MotoMate: MotoMate created one of California's first on-demand and on-site waterless car washes for businesses. We launched and adjusted a process that made the process repeatable per client site, which resulted in over $10,000 generated in the first 30 days.
Focusing on the objective while demonstrating this for clients is vital, and has been achieved for startups to multi-national enterprises. Each client's distinct objectives are arranged based on the provided service.
Sample case studies:
BRB (shown here): BRB (a government-backed Brazilian bank) shared that its rapid growth was facing some headwinds. To supplement their innovation team's diligent and integrated approach to digitizing their business, CJ provided an intensive afternoon workshop with their executive innovation team to educate them on the flywheel and its potential application to their distinct business lines. Upon following up, CJ was informed by various members that they continued referencing his insights in their weekly meetings as they think through how to better engage their millions of members.
Idea to IPO: Meetup group on Meetup.com. CJ joined when it had 7,000 members and proceeded to refine and replicate its processes by co-hosting 160 of its startup events between 2014 to 2020. It grew the group 3x in size to 21,000 members as the 3rd largest startup group in Silicon Valley.